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Adio退出滑板界,旗下板队解散

作者: ESPN 发表于: 2010-11-24 评论: 0 查看: 0



    11月24日,经市场总监Travis Howell确认Adio Footwear旗下的滑手和职员们不得不放弃这一品牌,ADIO已解除与其pro队员Chris Troy, Joey Brezinski, Jordan Hoffart, Ronnie Creager和am滑手Anthony Shultz, Moose, Nick Tucker, Elliot Sloan, Aldrin Garcia的合约,这些滑手们正在寻找新的滑板鞋赞助商。

    原属K2 Sports旗下的Adio已被Anthony L&S Footwear Group (AL&S)收购,AL&S为Levis和Polo等几个主要的服饰品牌制作鞋,团队经理兼市场总监Howell表示Adio愿意继续生产鞋并且正在以折扣方式销售。但是不会再组建滑板队,不会上市,甚至加州的办公室也不存在了。说到这只板队,我真的很难过,对于他们中的多数人来说,Adio是他们主要的收入来源。

    事实上,关于Adio退出的传言早在几个月前就开始流传,随着Kenny Anderson的退出,品牌继2001的One Step Beyond一片之后的近作Going Forward以个人片段的形式发布已然成为明显的征兆。

    On Monday, team riders and many staffers for Adio Footwear were let go by the brand, according to Marketing Director Travis Howell. The team, which consisted of pro skateboarders Chris Troy, Joey Brezinski, Jordan Hoffart, Ronnie Creager and ams Anthony Shultz, Moose, Nick Tucker, Elliot Sloan and Aldrin Garcia are now footwear free agents looking for new homes.

    Owned by K2 Sports, Adio is licensed out to the Anthony L&S Footwear Group (AL&S). AL&S produces footwear for several major clothing brands including Levis and Polo. Team Manager and Marketing Director for the brand, Howell told ESPN that Adio would likely keep making shoes and selling them through discount channels. But no more team. No more marketing. No more office in California,he said. I feel really bad for the team. For many of those guys, Adio was their main income.


    Adio team rider and Powell Peralta pro Jordan Hoffart speculated reasons behind the shoe brands demise. Basically there were factory defects on top of shipping delays on the first season of shoes which caused a lot of our accounts to cancel their orders, Hoffart noted. It cost the boss heads a grip of money and sent the company into a panic. They didnt really understand the value of skateboarders to begin with, so instead of taking the loss and regrouping, they saw it as an opportunity to cut our whole program. Pretty shortsighted in my eyes, but Im just a skateboarder -- what do I know?
 

    Adio had been releasing their latest video offering Moving Forward since August, in individual parts online. Hoffart and Chris Troys parts debuted on Aug. 16 and Oct. 14, respectively, and skaters were anticipating the rest of the video -- including a part from Ronnie Creager, the newest addition to the pro roster who was added earlier this month. Adios last full-length video release was 2001s One Step Beyond.

 

来源: ESPN
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