Sk8mafia这个品牌的成立就是为了团结热爱滑板的滑手们。无论你是小时候喜欢滑板，现在仍在滑板，还是仅仅喜欢滑板所代表的自由和创造力，那么你就是一名"Sk8mafia"。真心喜欢，用心去踩，你才能感受到滑板的本质和灵魂。和朋友们一起去刷街，去征服地形，是一种生活方式，是一种团结的力量，大家都是Sk8mafia！
"Sk8mafia was built and branded around the unification of skateboarders through skateboarding. Whether you grew up skateboarding, still skate, or just love the creativity and freedom that skateboarding represents, you too are Sk8mafia. The heart and soul of skateboarding is the love of the ride — the fun you have when you get together with your friends and cruise the streets. It's a way of life, it's a family, it's Sk8mafia."